Community Marketing – Includes instructions and forms for completing a Market Analysis, plus guidelines and suggestions for marketing and advertising your communities. Leasing Consultants will learn both marketing from within as well as outreach marketing.

Preparing to Lease – Instructs the Leasing Consultants on getting their personal appearance and the appearance of their community office and product "market ready".

Telephones Sales – Leasing Consultants learn how to answer the telephone, greet telephone prospects, determine needs, create interest, and make an appointment. This segment also addresses discrimination and the telephone, as well as proper documentation of all telephone leasing activity.

Leasing Apartments – This leasing material concentrates on effective and proven sales techniques for leasing apartments homes. From greeting the prospect, through the community tour and closing the sale, your leasing staff will be trained with the highest standards of professionalism!

Move-In Procedure – Leasing Consultants are introduced to the application and verification process, as well as move-in procedures. Training is given on rejecting applicants, preparing the lease and addenda, and moving in your new residents.

Resident Retention – Now that you have them...keep them. This section is filled with ideas and suggestions for keeping residents living in your apartment community.

• Printed copy of Manual
• Blank Forms
• Compact Disk containing materials prepared in Microsoft Word
• Instruction Packet

Once you have copied the CD data onto your hard drive, you may make changes as you would with any other Word document and copy for each of your apartment communities.